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the fish international from Messe Bremen is a unique window on the fish industry. From Sunday 25 to Tuesday 27 February 2018, the event offers an overview of new products and current topics in the industry. We've had a look at what's coming up and can give you a few ideas here.
We'd also like to invite you to visit us. For a break from the bustle or a quiet place to work, simply come to the press office in the foyer of Hall 6. Here you can conduct interviews or conversations, talk to colleagues, work, or get refreshments.
Now for a brief look at the trade fair topics:
- What fish do consumers want?
In 2014, several European countries launched the PrimeFish project. The German partner is ttz Bremerhaven. The objective is to develop an analysis tool that can assess the potential of new fish and seafood projects in various countries. To provide a solid basis, a total of 6,000 people took part in consumer surveys in summer 2017. They were asked for example about their purchasing criteria. What factors influence consumer decisions: price, origin, certificates? The project group will present their findings with a focus on German consumers on Monday, 26 February, from 2 to 3 pm in the Business Lounge (above Hall 7).
- New quality mark for farmed fish
Consumers increasingly look for food from sustainable sources. That means quality marks can trigger purchases. For a number of years, the Aquaculture Stewardship Council (ASC) has been setting certification standards for sustainable fish farming. At the fish international, the ASC will publicly present the current status of work on its new standard for sea bass and sea bream (Monday, 11 am to 12 noon, Business Lounge). The speakers will include Barbara Janker, ASC Commercial Marketing Manager DACH from the Netherlands and the producer Eduardo Soler from Andromeda of Spain, who took part in the pilot audits.
- Aquaculture workshops on shrimps, salmonids, recirculating systems and animal welfare
Aquaculture is considered a key element in securing a sufficient global food supply. It has long featured as a special focus at the fish international. Once again this year, a workshop with high-calibre participants will tackle the topic under the title SCOPE. This name expresses the wide reach of the subject area. The organisers have selected four major topics that will each be tackled in depth in up to nine talks on the Monday (Congress Centrum Bremen). Then, on the Tuesday, the participants will get to know exhibitors and taste their products.
- New products on show
This year, Wechsler Feinfisch is launching the first smoked cobia on the market. Cobia is a delicate-tasting tropical fish (Stand 5 J45). Werner Lauenroth Fischfeinkost presents three salads and three dips suitable for freezing. Previously, it was not possible to freeze mayonnaise (Stand 5 G53). For some time, Kingfish Zeeland has been farming tropical yellowtail amberjack in the Netherlands. Now the company is looking to break into the German market (Stand 5D35). Transgourmet Seafood is again cooperating with other exhibitors (Stand 5 E56) and presenting new streetfood ideas such as "sea dog meets pulled chicken" or "pulled pork bites with Kamasutra sauce and marinated crayfish".
- Hawaiian and Peruvian-style fish dishes
Sushi has long been a hit in Germany. Now Poké bowls are making a splash in trendy restaurants. They consist of raw fish cubes in a marinade served with accompaniments in a bowl. The dish is traditional in Hawaii, and the start-up Kailua Poké is making it popular in Hamburg. The company will present what it calls fusion Poké in the Smoke House tasting area on Sunday from 3 to 3.30 pm (Stand 5 A58). On Monday from 11 to 11.30 am, specialities of Peruvian cuisine will be in the spotlight there. The South-American country is known for its ceviche. This dish consists of raw fish marinated in lime juice. The marinade "cooks" the fish.
- Fish on the rocks
Fish needs to be presented in an appetising way to attract customers. That's what a new unit from the Bremerhaven shop fitting specialist Schich is designed to do. The counter is fully glazed so that the ice inside can be illuminated with light effects. What's more, the ice slips straight from the icemaker into the counter, so staff no longer have to lug ice around (special counter show, Stand 5 B58).
- Rapid DNA test for species determination
Regulations require that the scientific names of fish are displayed on the packaging. That isn't always possible just from looking at already processed products. So far, no fast, easy and cheap method of analysis is available. Currently, scientists at Hamburg University and the Max-Rubner Institute are working on a method based on a DNA chip. They will present the current status of their work at Stand 5 E01.
- 30 years of fish international
The fish trade fair is celebrating a landmark anniversary. It has been a meeting point for the industry for 30 years. Anybody who has contacts with the German fish industry comes to Bremen. The event was founded by fishmonger Peter Koch-Bodes. He is still represented today, along with other exhibitors from the first year, including Parlevliet & van der Plas, vehicle company Borco Höhns or Helmut Boss Verpackungsmaschinen, Spedition Lühmann, FischMagazin and FBG Fischereihafen-Betriebsgesellschaft. Since its launch with some 100 exhibitors, the event has expanded to more than 300 exhibitors from over 20 countries.
Further information for editors:
MESSE BREMEN & ÖVB Arena
Imke Zimmermann, Tel. 04 21 / 35 05 4 45, Fax 04 21 / 35 05 3 40