Demographic change and digitalisation are the main drivers of the fundamental change we are currently experiencing in the world of work. Our panel participants shed light from their diverse perspectives on how companies and organisations need to position themselves in order not to lose out in the competition for the next generations. And Generation Z will report first-hand on the criteria they apply when choosing an employer and what particularly puts them off. A discussion that concludes the HR management theme day with the participation of all our experts – on a challenge facing companies of all sizes and from all sectors.
Ina Claas started out in catering at IKEA. It was there that she discovered her passion for HR and gained her first experience as an instructor, trainer and coach at the headquarters. She then worked as Commercial Manager and Competence Developer for IKEA Food Germany. After a brief stint as Academy and Personnel Development Manager in industry, Ina Claas returned to the catering industry – to NORDSEE, where she works as Deputy HR Manager in Recruiting, Employer Branding and Learning and Development in Germany and Austria. She describes her work as a lecturer at DGBB, the German Association for Vocational Training, as the perfect balance.
She is just barely part of Generation Z – and that is exactly who she speaks for in the discussion round of our final panel. Mariselle Eckert is a perfect example of the determination, professionalism and loyalty of younger employees: she completed her apprenticeship at Rari Food International 10 years ago. She is now responsible for shrimp purchasing within the seafood division. Despite this, or perhaps because of it, Mariselle Eckert also has her own ideas about what makes a good employer for her.
Prof Dr Jens Eschenbächer has been Professor of International Management and Human Resources at Bremen University of Applied Sciences since 2019. From 2012 to 2019, he was Professor of Human Resource Management and Organisation and Vice President at the PHWT Vechta. From 2000 to 2012, he worked as a project and department manager focusing on HRM, corporate organisation and change management at the Bremen Institute for Production and Logistics (BIBA) and received his doctorate from the University of Bremen in 2007. His research activities focus on HR management and organisational design and development.
As International Head of Human Resources at Vitakraft, Dr Thomas Jung draws on a wide range of experience and expertise in the world of work – when he and the People & Culture team help to shape the transformation process of the traditional medium-sized company, which has been in existence for 187 years. In order to remain competitive in the pet industry, all areas are being systematically reorganised. With flat hierarchies, modern processes and qualified employees. A particular challenge: harmonising the different working methods. The transformation of production and logistics looks different to that of development, marketing and sales – individual concepts are required here.
After training as a bank clerk, Jörg-Uwe Pfeiffer studied economics. This was followed by a traineeship at Eismann Tiefkühlheimservice in Mettmann, where he later worked as a regional sales manager. He has been contributing his expertise to Sparkasse Bremen since 1998: first in sales promotion and as Head of Marketing, and from 2012 in Human Resources. As Senior Manager Human Resources Development, he is an active driver of the financial institution’s radical transformation process – always with a clear view of the complex requirements that he is familiar with from his various professional positions.
Creative mind, mastermind and generalist. Born in her 70s, from the north of Germany, she works as an economist throughout Germany. The foundation was laid by a commercial apprenticeship in Hamburg and a university degree in Augsburg, followed by three major corporate positions at Beiersdorf, PriceWaterhouseCoopers and IBM. There she worked in many different national and international teams and gained over 30 years of experience in four major areas: IT, marketing, communications and HR. Today she is a freelancer and works in an appreciative, structured and goal-orientated manner in the office and @Home with various teams in the context of consulting projects, presentations and moderations.
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Mariselle Eckert, Purchasing and Sales, 
Prof Dr Jens Eschenbächer, 
Dr. Thomas Jung, Head of Human Resources, 
Jörg-Uwe Pfeiffer, Head of Human Resources Development, 
Margitta Eichelbaum,